SeniorHomes.com
UX, Web Design, Graphic Design
SeniorHomes.com is a free nationwide resource that offers referral services for assisted living, independent living, and other senior housing. The content-heavy website had grown to include thousands of facility listings and informational articles, and badly needed a redesign since it’s initial launch in 2009.
The home page layout was given a complete overhaul. The main search function was moved front and center, followed by clean simplified panels, clearly outlining the benefits with SeniorHomes.com: testimonials, website features, free support services, etc.
Second-level listings pages were also a major entry point to the site through organic search results. Data hierarchy was reorganized and laid out more logically, the page layout was given more whitespace, text sizes were increased to a more legible size, and the color palette was updated to follow brand guidelines.
Redesigned the Request for Information forms and rewrote the bullet points with more effective copy. Conversion increased by 4%.